Do you all know beautiful San Jose Hotel on South Congress? Of course you do.
Once upon a time though, San Jose was a roach motel. It was originally built in the 1930s, an ultra-modern motor court. But as Austin grew up, and South Congress - for a time - became known as the dodgy part of town, San Jose fell into disrepair. It was the Miss Havisham of South Congress.
That was the '90s. In 1997, Liz Lambert purchased San Jose, befriended the community that inhabited it, and eventually turned it into the upscale, Zen-like San Jose that we know today. Its interesting transformation has been turned into a documentary, being screened tonight (for free!) at the hotel, at 7:00pm.
Immediately following the screening, there will be an after party catered by La Condesa (mmm), and a performance by Amy Cook.
Hotel San Jose is located at 1316 South Congress Ave.
Afterward - if you geek out over SXSWi stuff like me - check out Mashable's Mash Bash going on tonight at 10:00pm. RSVP here, and go meet interwebs superstars!