So sexy it hurrrrrts.

So remember when we were talking about Free People?  And how they shot the July catalogue in Austin?  Specifically at The Mohawk?  And used our local babies The Happen-Ins for the shoot?

That was a lot of questions.  

Anyway, here is the result.  Tell me it doesn't want to make you immediately strip off whatever you're wearing, throw on this stuff, and become a rock band groupie bohemian. 

I know!  It's too sexy!  

And I'm too sexy for my shirt!  Too sexy for my shirt!  So sexy it hurrrrrts.

Here are some shots from the catalogue, out now.  Aside from the pretty clothes, I'm just so thrilled that it was all shot here in Austin.  I mean -- I've thrown a party in that very room (second pic down)!

I also tripped over a speaker once in said room, and very nearly landed with my face in some guy's stomach ... but that's a different story, for a different day.

Wowie zowie.

The other day on KUT, John Aielli was talking about the extent that people go to in order to look casual.  Which is a big look here in Austin, casual.  

But you know what?  I think Free People selected our city for this shoot because our street style is actually a bit more specific.  We're casual, yes.  But there's a constant Summer of Love vibe here that translates our "casual" aesthetic into something more earthy, more '70s, more hippie-outpost-in-the-middle-of-Texas.  You feel it in certain spots, and that's what draws people to Austin.  I felt it my first time in Quacks.  You may feel it at Barton Springs.  

Here in Austin, we'll always be in the Age of Aquarius.